Both trademarks and service marks will only be registered with the United States Patent and Trademark Office (USPTO) if they are considered "distinctive." This is a legal standard determined by...
What Is An Unregistered Trademark?
An unregistered trademark — also known as common law trademark — is a logo, graphic, image, or word that has not been approved by the United States Patent and Trademark Office (USPTO), either...
What Is A Trademark and What Does It Protect?
A trademark is a type of intellectual property that protects the particular unique name, logo, and symbols pertaining to your business brand or products. It can contain one word or a few words. It...